Step by step
Tap a number to check off a step as you go.
Enter the facts
In the Listing writer, add the beds, baths, size, features and your note. Ivy only uses facts you give her.
Ivy writes it
She writes the description, headline and social post in your brand voice, in English and Spanish if you want both.
The check runs on every word
Before you see the draft, Ivy checks it for words that show a preference for or against protected groups, and for steering.
Read any flag
Each flag shows the exact words, the reason, and a neutral rewrite. "Must change" flags are rewritten before you see the draft. "Broker review" flags show the reason and you decide with your broker.
Approve and post
The brokerage name is checked too. Then tap "Approve and post". Big sends wait for your OK.
Common flags and what to write instead
| Words | Flag | Why | Write instead |
|---|---|---|---|
| "perfect for young families" | Must change | Familial status | "3 bedrooms and a fenced yard" |
| "ideal for empty nesters" | Must change | Age (Miami-Dade, Broward) | "single-level living" |
| "no Section 8" | Must change | Source of income (Miami-Dade, Broward) | Remove it |
| "safe neighborhood" | Broker review | Steering | Link the police crime map |
| "top rated schools" | Broker review | Steering | Name the assigned schools |
| "exclusive community" | Broker review | HUD catchword | "gated community" |
| "walking distance to the church" | Broker review | Religion | Distance to a neutral place |
Miami-Dade and Broward protect more groups than federal law, including age, marital status, source of income and, in Broward, veteran status and political affiliation. A clean check does not make an ad legal, and a flag does not make it illegal. It is a screen. Your broker has the final say.
- Describe the home, not the buyer. Rooms, light, finishes, views and distance to named places are fine.
- Words like "master bedroom", "family room" and "walking distance" are fine and are not flagged.
- Housing for older persons can say 55+ when the community qualifies. Ask your broker to mark it.
Try a risky phrase. Clickable, with sample data.